befor. filtered showerheads & replacement filters
be the first to un/treat your water.
shop our limited first drop at early-access pricing
Let customers speak for us
What an epic showerhead. Great fit, works as it says on the box and super easy to instal. I want all my taps/showers to be like this.
Quick delivery. Easy installation. I’m excited to start taking care of my skin from the water I use to the products I apply.
I was a skeptic that filtering is really necessary, but am now becoming converted. Worth it for the peace of mind.
Really quick and well communicated delivery. Great compact packaging and really easy to install. Feels really luxurious to use!
This is an excellent product. Beautifully packed and designed, the shower head was quick and easy to install, and has subsequently significantly improved my shower experience. Not only is my shower now more powerful, it also feels clearer and cleaner and I can actually feel a small difference already on my skin. Highly highly recommend to all.
The filtered showerhead genuinely surprised me, the water feels softer, my skin isn’t as dry, and my hair looks smoother after just a few days. It was super easy to install, and the showerhead feels premium. You can actually see the difference in water clarity.
My son and I have skin conditions (psoriasis/eczema) but had no idea our water was playing such a huge negative role in that. Until someone told us about befor. Great design, super simple installation and no compromise on pressure. Just so good - soft water and less irritated skin.
I’m really impressed with this product! I’ve struggled with scalp irritation for years, and within just a week of using it, I’ve noticed a visible improvement. I’d absolutely recommend it to anyone dealing with similar skin or scalp concerns.
It was easy to install, the water pressure is amazing and the shower heads themselves have a genuine premium feel to them.
solid feeling product, incredible water pressure improvement and took literally a minute to install. highly recommend.
beautiful water in three easy steps
before the results, the steps.
choose your style
two heads. same science.
go fixed for spa-grade simplicity, or handheld for flexible reach. both install in minutes and come with a free filter.
install in minutes
no tools. no plumber. no panic.
our universal connector fits 99% of SA showers. we include everything you need, whether you’re going fixed or handheld. just screw it on, rinse, and relax.
we do the rest
auto-refills. zero stress.
we deliver a fresh filter to your door every 4 months, so your water stays clean. start, stop, pause at any point.
water is highly localised. what's in yours?
a simple, two-page summary of your city’s tap-water quality. no jargon. just the facts.
frequently asked questions
Most South African taps contain chlorine, heavy metals, and grit - great for pipes, not for people. Filtering removes the stuff that dries your skin, dulls your hair, and lingers long after you rinse.
fixd. is our high-pressure fixed showerhead for that spa-grade spray.
flex. is our handheld version—built for kids, curls, and controlled rinses. Both come filter-ready and install in minutes.
Not a chance. Our filters are designed for South African water systems—no pressure drop, no heat loss, no plumber needed.
Our filters last 3-4 months, depending on your water quality. Subscribe for auto-refills or restock when it suits you.
Absolutely. Every befor. product is DIY-friendly and designed for tool-free setup.
You’ll be rinsing clean in under 5 minutes.
Because clean water should be effortless.
Our subscription delivers fresh filters to your door—no reminders, no missed showers, no drop in quality..