how befor. compares
standard shower head
what people notice when they filter their shower water
across consumer studies published by leading shower-filter brands using similar filtration technology, the same outcomes show up consistently.
- +80% report softer, smoother skin
- +85% notice softer, less brittle hair
- +75% feel reduced dryness and sensitivity
- +90% say their water feels cleaner and gentler
based on consumer-reported outcomes from third-party studies. individual results vary.
why it’s important to remove chlorine & other impurities
Chlorine strips away the natural moisture barrier in your hair and skin, leaving them feeling dry, tight, and irritated.
It breaks down key proteins in your hair, weakening the strands and making them more prone to damage.
Skin exposed to chlorinated water can become sensitive, itchy, and reactive — worsening conditions like eczema and inflammation.
Chlorine dissolves the natural lipids that keep your hair smooth and shiny, which can lead to dullness, brittleness, and split ends.
Heavy metals in tap water can accelerate oxidative stress on the skin, contributing to collagen breakdown and premature ageing.
It interacts with your hair’s natural pigment, which can cause colour-treated hair to fade faster and natural tones to appear lacklustre.
our filters are the key difference.
Calcium sulfite
instantly neutralises chlorine and chloramine, even in hot water, leaving your skin feeling softer and less stripped.
kdf-55
reduces heavy metals like lead, mercury, and nickel while tackling hard-water minerals. it also helps prevent the growth of bacteria and scale.
vitamin c
breaks down chlorine and chloramine at a molecular level, helping protect your skin barrier and maintain hair colour vibrancy.
coconut activated carbon
traps impurities such as chlorine byproducts, organic compounds, and odours — delivering noticeably cleaner, fresher water.
frequently asked questions
Most South African taps contain chlorine, heavy metals, and grit - great for pipes, not for people. Filtering removes the stuff that dries your skin, dulls your hair, and lingers long after you rinse.
fixd. is our high-pressure fixed showerhead for that spa-grade spray.
flex. is our handheld version—built for kids, curls, and controlled rinses. Both come filter-ready and install in minutes.
Not a chance. Our filters are designed for South African water systems—no pressure drop, no heat loss, no plumber needed.
Our filters last 3-4 months, depending on your water quality. Subscribe for auto-refills or restock when it suits you.
Absolutely. Every befor. product is DIY-friendly and designed for tool-free setup.
You’ll be rinsing clean in under 5 minutes.
Because clean water should be effortless.
Our subscription delivers fresh filters to your door—no reminders, no missed showers, no drop in quality..