it's not about us
this isn’t your typical “about us” page, it’s an “about your water” manifesto. we’re here to explore exactly what’s in your pipes - chlorine, metals, scale and chloramine - so you know what you’re washing away with every shower.
the main characters
the hidden ingredients in every drop, and why they matter to your skin.
chlorine
the protective agent gone too far
municipal systems from Johannesburg to Cape Town rely on chlorine to safeguard water. but over-application leaves skin parched, hair lacklustre and your shower feeling abrasive.
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Our Science Solution:
KDF-55 & Vitamin C Balls work in tandem to neutralise free chlorine and flush out harsh residues—restoring shower water to its pure, hydrating best.
lead, copper & mercury
the heavy metal trio
decades-old pipes can leach microscopic metals that dull your complexion and disrupt skin’s natural balance. these silent intruders linger unless expertly filtered.
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our science solution:
KDF-55 binds toxic metals while Maifan Stone gently reintroduces beneficial minerals—delivering water that’s both safe and skin-nourishing.
calcium scale
the mineral that builds - and blocks
south africa’s hard-water regions (hello gauteng) brim with calcium (and its partner magnesium), leading to stiff buildup in pipes, dull hair and lacklustre lather.
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our science solution:
calcium sulphite thrives at high temperatures to dissolve scale, while magnetic energy B=balls restructure H₂O clusters—ensuring every drop pampers your hair and skin.
chloramine
the persistent protector
upgraded from chlorine to chloramine for longer-lasting disinfection, this compound can be particularly harsh - irritating sensitive skin and overwhelming simple filters.
our science solution:
vitamin c balls instantly neutralise chloramine molecules on contact, so your shower water feels as soft and pure as nature intended.
the team
based in cape town, we’re a small team with big goals: to turn ordinary water into an everyday ritual.
with deep roots in product, design and science, we created befor. to bring water wellness home, one drop at a time.
un/filtered
still want to know more? go on over to our blog