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before the routine, the water

Text on a shower door indicating chemicals like chlorine, lead, calcium, and chloramine.
before the switch
Before
Foggy shower door with water droplets and scratched out words
after the switch
befor.

be the first to un/treat your water.

shop our limited first drop at early-access pricing

pre-order now
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frequently asked questions

Most South African taps contain chlorine, heavy metals, and grit - great for pipes, not for people. Filtering removes the stuff that dries your skin, dulls your hair, and lingers long after you rinse.

fixd. is our high-pressure fixed showerhead for that spa-grade spray.

flex. is our handheld version—built for kids, curls, and controlled rinses. Both come filter-ready and install in minutes.

Not a chance. Our filters are designed for South African water systems—no pressure drop, no heat loss, no plumber needed.

Our filters last 3-4 months, depending on your water quality. Subscribe for auto-refills or restock when it suits you.

Absolutely. Every befor. product is DIY-friendly and designed for tool-free setup.

You’ll be rinsing clean in under 5 minutes.

Because clean water should be effortless.

Our subscription delivers fresh filters to your door—no reminders, no missed showers, no drop in quality..